{"id":14174,"date":"2023-02-15T13:51:57","date_gmt":"2023-02-15T12:51:57","guid":{"rendered":"https:\/\/www.ibbycat.cat\/?p=14174"},"modified":"2023-02-24T11:14:23","modified_gmt":"2023-02-24T10:14:23","slug":"lajuntament-de-barcelona-reconeix-leditorial-joventut-amb-la-medalla-dor-al-merit-cultural-pels-seus-100-anys-de-trajectoria","status":"publish","type":"post","link":"https:\/\/www.ibbycat.cat\/es\/lajuntament-de-barcelona-reconeix-leditorial-joventut-amb-la-medalla-dor-al-merit-cultural-pels-seus-100-anys-de-trajectoria\/","title":{"rendered":"L&#8217;Ajuntament de Barcelona reconeix l\u2019Editorial Joventut amb la Medalla d&#8217;Or al M\u00e8rit Cultural, pels seus 100 anys de traject\u00f2ria"},"content":{"rendered":"<p>El Ple de l&#8217;Ajuntament de Barcelona va aprovar per unanimitat el passat dimarts 14 de febrer, concedir a l&#8217;Editorial Joventut la <strong>Medalla d&#8217;Or al M\u00e8rit Cultural<\/strong>, pels seus <strong>100 anys de traject\u00f2ria <\/strong>i per haver teixit <strong>complicitats<\/strong> entre els editors, escriptors, lectors, associacions i institucions que conformen el m\u00f3n cultural i social de la ciutat.<\/p>\n<p>En el Ple es va destacar tamb\u00e9 la seva contribuci\u00f3 a crear una <strong>base s\u00f2lida de lectors a la ciutat i al pa\u00eds<\/strong>.<\/p>\n<p>L&#8217;<strong>Editorial Joventut<\/strong> va ser fundada a Barcelona el 5 d&#8217;octubre de <strong>1923<\/strong>. Des dels seus inicis va ser dirigida per <strong>Josep Zendrera<\/strong> i continua sent una editorial independent per la qual ja n&#8217;han passat <strong>quatre generacions<\/strong> de la fam\u00edlia <strong>Zendrera<\/strong>.<\/p>\n<p>Al llarg de tots aquests anys, ha publicat <strong>m\u00e9s de 10.000 t\u00edtols<\/strong>, entre els quals destaquen\u00a0llibres tan emblem\u00e0tics com <strong><em>Peter Pan i Wendy<\/em> <\/strong>(1926), \u00a0<strong><em>Alicia al pa\u00eds\u00a0de les meravelles<\/em> <\/strong>(1927), o de l&#8217;obra d&#8217;autors internacionals com <strong>Curwood<\/strong>, <strong>Dickens<\/strong>, <strong>Dostoiewski<\/strong>,\u00a0<strong>Tolstoi<\/strong> o <strong>Heyerdahl<\/strong>. Tamb\u00e9,\u00a0des dels seus inicis va treballar amb coneguts autors catalans com <strong>Mari\u00e0 Manent<\/strong>, <strong>Josep Maria\u00a0Folch i Torres<\/strong> o <strong>Joaquim Ventall\u00f3<\/strong>, i amb il\u00b7lustradors com <strong>Joan Junceda<\/strong>, <strong>Lola Anglada<\/strong> o <strong>Elvira Elias<\/strong>.<\/p>\n<p>Un dels principals objectius de l&#8217;editorial, des de la seva creaci\u00f3, ha estat apropar les obres de la <strong>literatura universal<\/strong> al p\u00fablic general.<\/p>\n<p>M\u00e9s tard, gr\u00e0cies al bon ull de <strong>Conchita Zendrera<\/strong>, qui va ser editora entre 1944 i 1992, l&#8217;editorial va introduir al mercat espanyol s\u00e8ries de gran \u00e8xit com <strong><em>Les Aventures de Tintin<\/em> <\/strong>\u2014a partir de 1958\u2014 o els llibres d&#8217;<strong>Enid Blyton<\/strong> \u2014a partir del 1963\u2014, als quals es pot afegir la s\u00e8rie dels <strong>Blok<\/strong>, creada per Montserrat de l&#8217;Amo a la d\u00e8cada dels 70, i que han marcat l&#8217;imaginari de moltes generacions de lectors infantils. A ella tamb\u00e9 es deuen les traduccions d&#8217;autors com <strong>Astrid Lindgren<\/strong> o <strong>Gianni Rodari<\/strong>, entre altres, i la introducci\u00f3 al nostre pa\u00eds d&#8217;un g\u00e8nere que en el seu moment no era gens conegut i que avui dia est\u00e0 molt est\u00e8s i, de fet, \u00e9s l&#8217;emblema de l&#8217;editorial: el <strong>llibre \u00e0lbum<\/strong>.<\/p>\n<p>A m\u00e9s de publicar en <strong>catal\u00e0<\/strong> i <strong>castell\u00e0<\/strong> i tenir distribuci\u00f3 a tot Espanya, Joventut tamb\u00e9 va tenir pres\u00e8ncia a <strong>Am\u00e8rica Llatina<\/strong> des de ben aviat. Actualment \u00e9s present a <strong>m\u00e9s de 40 pa\u00efsos <\/strong>i t\u00e9 <strong>distribuci\u00f3<\/strong> a <strong>Am\u00e8rica Llatina<\/strong> i als\u00a0<strong>Estats Units<\/strong>.<\/p>\n<p>Si b\u00e9 ha mantingut un perfil de publicacions for\u00e7a generalista, amb els anys s&#8217;ha especialitzat en literatura infantil i juvenil, consolidant-se com <strong>una de les editorials independents de refer\u00e8ncia del sector<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Ple de l&#8217;Ajuntament de Barcelona va aprovar per unanimitat el passat dimarts 14 de febrer, concedir a l&#8217;Editorial Joventut la Medalla d&#8217;Or al M\u00e8rit Cultural, pels seus 100 anys de traject\u00f2ria i per haver teixit complicitats entre els editors, escriptors, lectors, associacions i institucions que conformen el m\u00f3n cultural i social de la ciutat. 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