{"id":19268,"date":"2023-12-12T09:07:30","date_gmt":"2023-12-12T08:07:30","guid":{"rendered":"https:\/\/www.ibbycat.cat\/?p=19268"},"modified":"2023-12-15T09:27:46","modified_gmt":"2023-12-15T08:27:46","slug":"leditorial-joventut-recull-la-medalla-dor-al-merit-cultural","status":"publish","type":"post","link":"https:\/\/www.ibbycat.cat\/es\/leditorial-joventut-recull-la-medalla-dor-al-merit-cultural\/","title":{"rendered":"L\u2019Editorial Joventut recull la Medalla d\u2019Or al M\u00e8rit Cultural"},"content":{"rendered":"<p>El passat dilluns <strong>11 de desembre<\/strong>, en un acte al <strong>Sal\u00f3 de Cent de l&#8217;Ajuntament de Barcelona<\/strong>, l\u2019alcalde <strong>Jaume Collboni<\/strong>, va fer el lliurament de la <strong>Medalla d\u2019Or al M\u00e8rit Cultural<\/strong> de l\u2019Ajuntament de Barcelona a <strong>Llu\u00eds<\/strong> i <strong>Mar Zendrera<\/strong>, responsables de l\u2019Editorial Joventut, com a representants de la <strong>tercera i quarta generacions<\/strong> que, des de fa 100 anys, dirigeixen l\u2019empresa.<\/p>\n<p>L\u2019alcalde va definir l\u2019empresa com <strong>\u00abtota una instituci\u00f3 del nostre patrimoni\u00bb<\/strong> i va agrair el paper cabdal que ha tingut en la capitalitat editorial de Barcelona, publicant m\u00e9s de 10.000 t\u00edtols difosos en m\u00e9s de 40 pa\u00efsos. \u201cQuatre generacions han tirat endavant una empresa i han creat un llegat literari i cultural d\u2019un valor incalculable\u201d.<\/p>\n<p>El regidor de Cultura i Ind\u00fastries Creatives, <strong>Xavier Marc\u00e9<\/strong>, va recalcar <strong>\u00abla necessitat de reivindicar la literatura infantil i juvenil\u00bb<\/strong> i va agrair la tasca de l\u2019editorial per crear nous lectors entre els joves i els infants.<\/p>\n<p>L\u2019encarregat de fer la <strong>glossa<\/strong> de l\u2019empresa va ser l\u2019escriptor i cr\u00edtic literari <strong>Juli\u00e0 Guillamon<\/strong>, un dels comissaris de l\u2019exposici\u00f3 commemorativa dels 100 anys de l\u2019editorial, que es pot veure a la Biblioteca Jaume Fuster. Guillamon va explicar que l\u2019editorial conserva un <strong>fons que \u00e9s una valuosa part de la hist\u00f2ria de Barcelona i el pa\u00eds<\/strong>, i va destacar l\u2019aposta pels g\u00e8neres populars i l\u2019encert en l\u2019adquisici\u00f3 d\u2019originals.<\/p>\n<p><strong>Llu\u00eds Zendrera<\/strong>, per la seva banda, va donar les gr\u00e0cies a tot l\u2019equip de l\u2019empresa i va recordar especialment la seva tieta <strong>Conxita Zendrera<\/strong>, directora entre 1944 i 1942 i responsable d\u2019adquirir els drets de <em>Les aventures de Tintin<\/em>. Va tancar el seu discurs citant una frase del seu avi, fundador de Joventut: <strong>\u201cUn nen que llegeix dif\u00edcilment deixar\u00e0 de llegir durant tota la seva vida\u201d<\/strong>.<\/p>\n<p>Tamb\u00e9 va parlar la codirectora <strong>Mar Zendrera<\/strong>, que va agrair molt especialment <strong>\u00abla complicitat de llibreters, biblioteques i les petites iniciatives que, com ells, estan dia rere dia al darrere d\u2019una empresa petita i familiar\u201d<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El passat dilluns 11 de desembre, en un acte al Sal\u00f3 de Cent de l&#8217;Ajuntament de Barcelona, l\u2019alcalde Jaume Collboni, va fer el lliurament de la Medalla d\u2019Or al M\u00e8rit Cultural de l\u2019Ajuntament de Barcelona a Llu\u00eds i Mar Zendrera, responsables de l\u2019Editorial Joventut, com a representants de la tercera i quarta generacions que, des [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ca","post-mon-lij-editorials-lij","post-mon-lij-efemerides-homenatges-lij","post-destinatari-dinteres-general"],"acf":{"photo_gallery":{"galeria":[[{"id":19275,"title":"IMG_8897-760x428","caption":"","full_image_url":"https:\/\/www.ibbycat.cat\/wp-content\/uploads\/IMG_8897-760x428-1.jpg","thumbnail_image_url":"https:\/\/www.ibbycat.cat\/wp-content\/uploads\/IMG_8897-760x428-1-150x150.jpg","large_srcset":"https:\/\/www.ibbycat.cat\/wp-content\/uploads\/IMG_8897-760x428-1.jpg 760w, 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